Wednesday, May 26, 2010

Enterprise Management and Mass Communication.. February 12, 2010

Speaker: Mr. Paul Thottam, director of Ingrander Solution, a consulting firm was invited for the 105th World Around session at NISCORT Media Training Institute. The guest speaker for the day who also has 18 years of experience as a journalist for policy analysis enlightened the students on “Enterprise Management and Mass Communication.”

Issues Covered: Mr. Thottam enlightened the students about the framework of Enterprise process. He further explained about the various departments of an enterprise and what role communication plays in that. Being a mass communication student one should know that Communication is a vital thing and is widely applied in Enterprise Management. There is no doubt that lack in communication can ruin the entire process. Proper communication can fix any problem inside or outside the company.
Addressing the gathering he said that when interacting with a group comprising of different age groups Mass communication students have to be very quick in thinking and responding. He further said that one thing our India and we Indians lack is ‘Decision Making.’ Those who are decision makers are in the right place referring to key players of corporate world and corporate giants like Tata, Birla, Ambani and many new entrepreneurs. Mr. Thottam also focused on the commitment an aspirant in communication area needs for his work. As mass communication students, one should always be ready with the solution and quickly put it in front of audience. As a journalist one should learn to listen properly with his/her minds open.

Mr. Paul Thottam also commented on the working style and culture of Indians. According to him on an average an Indian employee works for a maximum of 45 minutes and rest of the time what he is doing is PR. He also talked about the different work culture in India and other western countries. In the meantime he also cleared the doubts of students regarding designation given to a person in an enterprise if one is having both Mass Communication and an MBA degree on hand, Special Economic Zones and how big the job market is for enterprise managers in current economic situation. Fr. John Edappilly, Dean, also queried him about the family oriented enterprise approach and the professional approach and whether it will help India when there is so much of poverty.

Presentation Style: “What is an enterprise?” “What do you know about Enterprise Management?” were some of the questions that opened the oral presentation. The lecture was quite interactive in nature; as a result there was an active participation from the students.

Evaluation: The session was quite beneficial for the students as it clearly defined that no world is complete without communication, not even Enterprise Management. Communication can either make things or destroy it in one minute so the application of communication matters the most. The mass communication students came to know about their vital roles and responsibilities in an organization







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